Virtual Reality – Could this become the ‘New Normal’, giving a candidate the ultimate ‘true to life’ work experience?
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A few weeks ago, the British Army launched its new Reservists recruiting campaign – ‘Normal Day’. The focus of the message is to give interested parties ‘authentic access’ to what it’s like to be part of the Army Reserves – and what a ‘normal’ day is really like. The British Army, along with their counterparts in the US, have long been pioneers in delivering an ‘interactive’ candidate experience – and ‘Normal Day’ doesn’t disappoint, stepping up a level in terms of innovation and ease-of-use. VR technology helps convey a real feeling of ‘being there’ – and what it would be like if the VR wearer was doing the task or tasks featured.
This is wonderful use of technology and – even better – lateral thinking on how to evoke candidate interest. As a campaign, it rivals the ground-breaking approach taken by the Swedish Army back in 2012 (Who Cares?) – which was a game-changer in terms of creating a connector with the mindset of its intended audience.
The idea of developing VR to enhance engagement and brand building has a large, growing and very prestigious fan base.
In June last year, Audrey Roth offered positive views on her HRO Today post virtual reality for talent acquisition and if Mr Zuckerberg is getting Facebook to spend $2 billion on Oculus VR (a start-up VR headset maker) then you can be quite sure he’ll have something Big planned for this new venture.
“After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”
In a clip from his full statement, he went on to say
“Oculus’s mission is to enable you to experience the impossible. Their technology opens up the possibility of completely new kinds of experiences.”
We don’t yet know his exact plans for this venture but if you track his strategy around generating revenues, it’s not hard to imagine that the Talent and Recruitment sector are included in his VR vision. This can be imagined when reading the following comment in his purchase statement.
“By working with developers and partners across the industry, together we can build many more. One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.”
So the British Army have taken a great leap – and good luck to them. Links to their story can be checked out below.
New campaign ‘Normal Day’ showcases the Army’s role and relevance in changing times.
It aims to showcase to potential reservists, aged 18 – 50, how a role in the Army Reserve can help fill the gaps missing in people’s civilian careers, with the additional benefit of being paid while training (including regular promotions and pay rises), the chance to train and work alongside the Regular Army and the minimum commitment of 19 days a year.. Check Out the Full Story
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